Title

Uncle Henry’s takes over the world

Source

Down East

Date

2-2015

Pages

60-67, 76-85

Abstract

Feature article about Uncle Henry’s free weekly classified ad magazine, founded in 1970 by Rockland’s Henry Faller, which is still thriving, despite the popularity of online classified advertisement competitors. The author suggests that this is due to the unique format of Uncle Henry’s, in that advertisers do not have to pay by the word, so the ads can often contain superfluous and amusing background detail and that its publishers have always focused on making the book fun ritual as much as a practical resource. Uncle Henry’s also has a television show spin-off, “Down East Dickering,” a radio program, and satellite editions debuting in other states, as well as a companion website and smartphone apps. [photos]

Subjects

Advertising, Classified

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