Detailed profile of NASCAR driver Ricky Craven. Despite his racing success, he

Authors

Devin Wilson

Source

Mainebiz

Date

10-14-2002

Pages

1, 14-16

Abstract

Detailed profile of NASCAR driver Ricky Craven. Despite his racing success, he is focused on his rise as a commodity and what it means in terms of market exploration and his store RCM North. His business is already turning a profit, although he declines to provide numbers.

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