Most local television stations offer special sponsorship packages tied to their

Authors

Michaela Cavallaro

Source

Mainebiz

Date

1-19-2004

Pages

1, 6

Abstract

Most local television stations offer special sponsorship packages tied to their bad weather programming, which consistently attracts a large audience. The model generally requires advertisers to sponsor, say, "StormTrack," for an entire season, and at a premium. Additional revenue is gained by Web and e-mail features that augment on-air broadcasts. With examples.

Recommended Citation

Cavallaro, Michaela, "Most local television stations offer special sponsorship packages tied to their" (2004). Maine News Index – MaineBiz. 2417.
https://digitalcommons.portlandlibrary.com/news_mainebiz/2417