As part of Utah-based American Skiing Company's (ASC) overhaul of its marketing
As part of Utah-based American Skiing Company's (ASC) overhaul of its marketing operations, Chip Carey, 34, has been promoted to senior vice president of sales and marketing, and Portland-based The VIA Group has been chosen to market ASC's seven resorts, which were once marketed independently. The account is a challenging one; ASC is chipping away at a mountain of debt, and the number of new skiers has grown little over the past decade.
American Skiing Co, Carey, Chip
Sutherland, Scott, "As part of Utah-based American Skiing Company's (ASC) overhaul of its marketing" (2003). Maine News Index – MaineBiz. 2560.
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