"Focus on Marketing" piece on the importance of having an effective company logo

Source

Mainebiz

Date

10-27-2003

Pages

20-23

Abstract

"Focus on Marketing" piece on the importance of having an effective company logo, with examples of revamped logos for several Maine companies and products, including Gorham Savings Bank and Corinna-based Lewey's Eco-Blends Buzz-Off bug repellant. The article discusses Swardlick Marketing of Portland and Rinck Advertising of Auburn and their approach to logo makeovers; determining whether a logo works; finding a logo designer; and creating a logo that makes a strong first impression.

Subjects

Logos (Symbols), Marketing, Rinck Advertising, Swardlick Marketing Group

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