Title

"Focus on Marketing" piece by Laurie Banks of Perry Banks Kemp Advertising & Mar

Authors

Laurie Banks

Source

Mainebiz

Date

10-27-2003

Pages

26-27

Abstract

"Focus on Marketing" piece by Laurie Banks of Perry Banks Kemp Advertising & Marketing of Portland, on multi-channel marketing, which has helped Auburn Manufacturing Inc. become a nationally recognized industry leader. She discusses the benefits of the "bricks," or store, approach to marketing; the "flicks" approach, involving online customers who want to flick through an actual catalog before buying; and the "clicks" approach, which uses a company's website to generate marketing opportunities.

Subjects

Marketing, Perry Banks Kemp Portland, Banks, Laurie

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