"Focus on Marketing" piece on the importance of package design and brand image f
"Focus on Marketing" piece on the importance of package design and brand image for Maine consumer products companies. Gabrielle Melchionda, founder of Mad Gabs in Westbrook, this summer revealed a new logo and packaging for her line of skin care products. The new labels were designed to appeal to the company's core female audience, create a unified look for all products, and still evoke the playfulness of the original packaging. South-Portland based beauty products maker Casco Bay Gardens also unveiled a new look and packaging scheme for its key products. Owner Ghislaine Berube worked to create a more professional and gender-neutral look for its labels.
Casco Bay Gardens, Mad Gab's, Marketing
Donahue, Sean, ""Focus on Marketing" piece on the importance of package design and brand image f" (2004). Maine News Index – MaineBiz. 2883.
Full text is not available here. Please contact the Library for a copy of the article.