"Marketing Angel" piece detailing the publicity campaign for a new PBS series, "

Authors

Kimberly L. McCall

Source

Mainebiz

Date

10-25-2004

Pages

15

Abstract

"Marketing Angel" piece detailing the publicity campaign for a new PBS series, "They Made America," which profiles 12 American innovators. With an interview in question-and-answer format with Susan Trabucchi, president of Portland-based Trabucchi & Co., which designed the campaign.

Subjects

Public Broadcasting Corp, Marketing

Recommended Citation

McCall, Kimberly L., ""Marketing Angel" piece detailing the publicity campaign for a new PBS series, "" (2004). Maine News Index – MaineBiz. 2888.
https://digitalcommons.portlandlibrary.com/news_mainebiz/2888