Title

"Focus on Professional Services" piece on how the four big law firms in Portland

Authors

Andrew Vietze

Source

Mainebiz

Date

11-22-2004

Pages

1, 24-26

Abstract

"Focus on Professional Services" piece on how the four big law firms in Portland all have full-time directors of marketing. In a competitive market, modern law firms must have expertise in many specialties, which means employing more lawyers. The firms must then find enough work, which is the task of the marketing director. Lisa Meyer, 36, marketing director of Preti Flaherty Beliveau Pachios and Haley LLC, describes some of her marketing initiatives and how marketing's innovative style of thinking can differ from the more linear legal style. Lawyer Harold Pachios notes how the profession has changed since he began his career.

Subjects

Law firms, Marketing

Full text is not available here. Please contact the Library for a copy of the article.

Share

COinS