Title

"Compass Points" piece on the benefits of developing a "brand identity" for Main

Authors

Jeff Gramlich

Source

Mainebiz

Date

8-8-2005

Pages

14

Abstract

"Compass Points" piece on the benefits of developing a "brand identity" for Maine that would reflect Maine values and present a "simple, attractive--possibly even motivating--vision for the sustainable future of Maine." A positive brand could attract investors and entrepreneurs and help market Maine products.

Subjects

Marketing

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