"Compass Points" piece on the benefits of developing a "brand identity" for Main

Authors

Jeff Gramlich

Source

Mainebiz

Date

8-8-2005

Pages

14

Abstract

"Compass Points" piece on the benefits of developing a "brand identity" for Maine that would reflect Maine values and present a "simple, attractive--possibly even motivating--vision for the sustainable future of Maine." A positive brand could attract investors and entrepreneurs and help market Maine products.

Subjects

Marketing

Recommended Citation

Gramlich, Jeff, ""Compass Points" piece on the benefits of developing a "brand identity" for Main" (2005). Maine News Index – MaineBiz. 3312.
https://digitalcommons.portlandlibrary.com/news_mainebiz/3312