Title

"Focus: Marketing" piece on focus groups, noting that they can be an effective a

Authors

Douglas Rooks

Source

Mainebiz

Date

10-17-2005

Pages

30-32

Abstract

"Focus: Marketing" piece on focus groups, noting that they can be an effective and inexpensive means of predicting reactions to new products, candidates and campaigns. With comments by MaryEllen FitzGerald of Critical Insights, Patrick Murphy of Strategic Marketing Services, Steve Mason of Swardlick Marketing Group, Bob Cott of CD&M Communications, and Kim McKeage of the Maine Business School at the University of Maine.

Subjects

Marketing

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