Title

"Focus: Marketing" piece on the recent redesign of the Portland Museum of Art we

Authors

Jennifer Hazard

Source

Mainebiz

Date

10-17-2005

Pages

44-45

Abstract

"Focus: Marketing" piece on the recent redesign of the Portland Museum of Art website. Kristen Levesque, director of marketing and public relations, oversaw the redesign with a focus on providing potential visitors with a reason to return both to the website and to the museum itself. Gary LeBrun and Matt Jacobson-Carroll designed AccessOnline, an educational portion of the site that features interactive arts activities. The redesign also highlights revenue-producing offerings such as facility rental and donation or sponsorship opportunities. With a related article on the development of the new logo for the museum.

Subjects

Marketing, Portland Museum of Art

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