"Focus: Marketing" piece on efforts by Maine colleges and universities to revamp

Taylor Smith

Source

Mainebiz

Date

10-16-2006

Pages

30-31

Abstract

"Focus: Marketing" piece on efforts by Maine colleges and universities to revamp their branding and marketing strategies to set themselves apart from the competition. Rhonda Morin, director of communications at Thomas College, said part of the school's long-term strategic plan was a complete overhaul of its branding strategy, including a new athletic logo. Unity College recently unveiled a new logo and marketing plan in hopes of burnishing its reputation as a top-tier environmental school. Meanwhile, the University of Southern Maine is measuring the impact of the branding and marketing strategy it unveiled in 2003. With comments by Mark Tardif, associate director of communications at Unity College; Julie Cameron, executive director of marketing at the University of Southern Maine; and Jim Lawlor of the Lawlor Group, an educational marketing group.

Subjects

Colleges and universities, Thomas College Waterville, University of Southern Maine, Marketing

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