Title

"Focus: Marketing" piece on SunriseGuide, a coupon book promoting a healthy life

Source

Mainebiz

Date

10-16-2006

Pages

32-34

Abstract

"Focus: Marketing" piece on SunriseGuide, a coupon book promoting a healthy lifestyle and environmentally-friendly or community-oriented businesses in southern Maine. Heather Chandler, creator of the guide, hopes the book will become a one-stop resource for busy people who want to live in a healthy and sustainable way. Kelly Fernald, owner of Nomads in Portland, says she bought a coupon in the guide to help her reach customers interested in a healthy lifestyle. Deirdre Nice, executive director of the St. Lawrence Arts & Community Center, chose to advertise in the book for its support of local businesses, because the center depends on similar community support.

Subjects

Environmentalists, Advertising

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