Title

Profile of Paul Coulombe and his company White Rock Distilleries, which in 1999

Authors

Chris Churchill

Source

Mainebiz

Date

2-5-2007

Pages

1, 14-17

Abstract

Profile of Paul Coulombe and his company White Rock Distilleries, which in 1999 entered the high-end vodka market with Three Olives Vodka. Despite widespread speculation that the product would fail, White Rock expects to sell more than 1 million cases of the brand this year, accounting for nearly half of anticipated 2006 revenues of $160 million. Coulombe credits advertising, marketing, and packaging for the success of Three Olives and other stars in the company's line of 140 liquor products.

Subjects

White Rock Distilleries Inc Lewiston

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