Nurture and Define Your Employee Brand.
"How To" piece explains that while companies often focus on building their brand with customers, they also need to focus on achieving a positive employee brand. With tips on how to fulfill employee needs and build a solid employee brand.
Packard, Doug, "Nurture and Define Your Employee Brand." (2013). Maine News Index – MaineBiz. 5880.
Full text is not available here. Please contact the Library for a copy of the article.