Craft Brewers Aim to Revive Neighborhoods

Lori Valigra

Source

Mainebiz

Date

2-8-2016

Pages

1, 22-24

Abstract

Adam Tüüri and Eben Dingman, co-owners of Bear Bones Beer located in downtown Lewiston, settled on that location in part because they wanted to be a part of the local community, but also to draw more people and other businesses into the area. The article discusses which other competitors have established themselves in the area, and what Bear Bones Beer does to distinguish its brand from competitors. [image]

Subjects

Microbreweries, Beer industry, Beer, Branding (Marketing)

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