Title

Maine will market itself as a prime tourist site. State tourism director Dann L

Authors

Alan Long

Source

Mainebiz

Date

2-1-1998

Pages

48

Abstract

Maine will market itself as a prime tourist site. State tourism director Dann Lewis says tourism is critical to Maine's economy and is working with Swardlick Marketing Group of Portland to develop an advertising campaign to build awareness of the area's value, differentiate Maine from its competitors, increase audience inquiries, increase first-time visitors, and bring visitors to all areas of the state. Comments from the recent "Toward One Voice" conference in Bangor. Details.

Subjects

Tourist trade

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