Title

Dodge's "Search Engine for the Road" advertising campaign included hints that se

Source

Portland Monthly

Date

11-2011

Pages

27, 71

Abstract

Dodge's "Search Engine for the Road" advertising campaign included hints that set up a scavenger hunt across the country to win one of four cars located in different states. The winner followed clues from Portland, Wiscasset, Thomaston, and Rockland that finally led her to a barn in Tenants Harbor where she found her prize, a red 2012 Dodge Journey.

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