Title

For the past three summers, Shaw's supermarket chain has considered produce grow

Authors

Kathryn Skelton

Source

Maine Times

Date

7-2-1998

Pages

7

Abstract

For the past three summers, Shaw's supermarket chain has considered produce grown anywhere in New England as "local," violating a 1995 Maine law as well as legislation in other states. After consumer complaints, the chain altered its produce campaign this summer to accord with laws in each state, and started a new promotion, the New England Grown program. The 1995 legislation defines the terms "local" and "native" as applicable only to products grown in Maine. Details on laws in other New England states.

Subjects

Advertising, Shaw's Supermarkets Inc

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