The Subaru: A Maine Love Story
Piece about the popularity of Subaru vehicles in Maine. Statistically, the most popular vehicle in Maine is the Ford F-150 pick-up, followed by the Toyota Camry, but Subaru’s all-wheel drive (AWD), affordability, reliability, and decent gas mileage have allowed the company to capture 9% of the Maine market, compared to 2.5% of the total U.S. new car market. But Mainers’ loyalty to the car company also stems from its enlightened and inclusive marketing tactics, including ads aimed at the LGBT community.
Beem, Edgar Allen, "The Subaru: A Maine Love Story" (2013). Maine News Index - Down East Magazine. 4026.