"Focus on Banking and Finance" piece on Banknorth, which is sponsoring the Bosto

Source

Mainebiz

Date

12-8-2003

Pages

24-26

Abstract

"Focus on Banking and Finance" piece on Banknorth, which is sponsoring the Boston Bruins and using former hockey legend Ray Bourque as spokesman in its campaign to move into Boston's crowded market. The bank, under CEO Bill Ryan, is already dominant in Maine, New Hampshire, and Vermont and has 118 branches in Mass. It will become the largest New England-based bank if Bank of America succeeds in its proposed takeover of Fleet-Boston Financial Group. Starting with Maine Olympic gold medal marathoner Joan Benoit Samuelson and Banknorth's sponsorship of the annual Beach to Beacon 10K race, Banknorth has struck up alliances with other athletes to aid its expansion. With a list of Banknorth's sports sponsorships.

Subjects

Banks and banking, TD Banknorth

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