"Focus: Marketing" piece featuring an interview in question-and-answer format wi

Authors

Sara Donnelly

Source

Mainebiz

Date

10-15-2007

Pages

34-36

Abstract

"Focus: Marketing" piece featuring an interview in question-and-answer format with Dane Somers, a Maine Marketing Association board member and a strategic marketing consultant. Somers discusses how Maine businesses can effectively use their marketing budget, and the importance of tracking ad dollars to measure a campaign's success.

Subjects

Marketing, Consultants

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