Home Run for the Lotto: Fuseideas Lands Three-year Contract to Market Maine Lottery

James McCarthy

Source

Mainebiz

Date

4-6-2015

Pages

22-24

Abstract

Worried that the 40-year-old brand of the Maine State Lottery is becoming outdated, the Boston-based advertising agency, Fuseideas, has been hired to enhance the brand. The roll-out will include a new instant ticket game offering as its grand prize a luncheon hosted for 10 lucky winners by Boston Red Sox slugger David Ortiz, known to fans as Big Papi. The winners will be invited to watch the Red Sox play ball from the team's private suite at Fenway Park. Other marketing strategies Fuseideas plans to employ are developing fully integrated media plans to market the different lottery games across television, radio, point-of-sale displays and online, with particular attention paid to social media.

Subjects

Gambling, Lotteries, Marketing

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