Title

Gov McKernan yesterday launched the "Total Quality Maine" campaign, a nearly $1

Authors

Source

Portland Press Herald

Date

1-25-1994

Pages

1C

Abstract

Gov McKernan yesterday launched the "Total Quality Maine" campaign, a nearly $1 million initiative to promote the state among potential new employers and advertise the goods produced here -- The campaign, which employs advertising and direct mail appeals, plays heavily on the total quality management approach to reinventing state government

Subjects

Advertising, Total quality management, McKernan, John R Jr

Recommended Citation

"Gov McKernan yesterday launched the "Total Quality Maine" campaign, a nearly $1" (1994). Maine News Index – Portland Press Herald. 11145.
https://digitalcommons.portlandlibrary.com/news_pph/11145