"Focus on Lewiston-Auburn" piece on Paul Coulombe, 50, of White Rock Distillerie

Authors

Michaela Cavallaro

Source

Mainebiz

Date

11-10-2003

Pages

32-34

Abstract

"Focus on Lewiston-Auburn" piece on Paul Coulombe, 50, of White Rock Distilleries in Lewiston. For years the company has made reputable versions of brand-name items, and is now trying to break into the high-end liquor market with its own premium vodka brand, Three Olives. Coulombe hopes revenues will go from $120 million this year to as high as $300 million in three to five years. The ad campaign for Three Olives, designed by the Swardlick Marketing Group in Portland, features a woman in a martini glass and targets professional men ages 35-54. Th ad has received a strong consumer response. With details on retail vodka prices in Maine and the boom in vodka sales nationwide.

Subjects

Liquor industry, White Rock Distilleries Inc Lewiston, Coulombe, Paul

Recommended Citation

Cavallaro, Michaela, ""Focus on Lewiston-Auburn" piece on Paul Coulombe, 50, of White Rock Distillerie" (2003). Maine News Index – MaineBiz. 2700.
https://digitalcommons.portlandlibrary.com/news_mainebiz/2700