"Focus on Marketing" piece on the importance of package design and brand image f

Sean Donahue

Source

Mainebiz

Date

10-25-2004

Pages

1, 28-30

Abstract

"Focus on Marketing" piece on the importance of package design and brand image for Maine consumer products companies. Gabrielle Melchionda, founder of Mad Gabs in Westbrook, this summer revealed a new logo and packaging for her line of skin care products. The new labels were designed to appeal to the company's core female audience, create a unified look for all products, and still evoke the playfulness of the original packaging. South-Portland based beauty products maker Casco Bay Gardens also unveiled a new look and packaging scheme for its key products. Owner Ghislaine Berube worked to create a more professional and gender-neutral look for its labels.

Subjects

Casco Bay Gardens, Mad Gab's, Marketing

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