"Focus on Professional Services" piece on how the four big law firms in Portland
"Focus on Professional Services" piece on how the four big law firms in Portland all have full-time directors of marketing. In a competitive market, modern law firms must have expertise in many specialties, which means employing more lawyers. The firms must then find enough work, which is the task of the marketing director. Lisa Meyer, 36, marketing director of Preti Flaherty Beliveau Pachios and Haley LLC, describes some of her marketing initiatives and how marketing's innovative style of thinking can differ from the more linear legal style. Lawyer Harold Pachios notes how the profession has changed since he began his career.
Law firms, Marketing
Vietze, Andrew, ""Focus on Professional Services" piece on how the four big law firms in Portland" (2004). Maine News Index – MaineBiz. 2951.