"Focus on Banking & Finance" piece on Cleveland-based KeyBank's Key4Women outrea

Source

Mainebiz

Date

4-4-2005

Pages

38-41

Abstract

"Focus on Banking & Finance" piece on Cleveland-based KeyBank's Key4Women outreach program for women business owners, led in Maine by Terry Trickey. Some businesswomen question whether overt "for women" marketing is necessary or whether it might be a turn-off to women. The number of women-owned firms is growing rapidly, but many women feel a lack of access to the established network of capital lenders and investors, which can force them to pare down their efforts. In the past year, Machias Savings has targeted its mentoring efforts toward women-owned businesses. The Key4Women program is in many ways a rebranding of the bank's existing policy. Details.

Subjects

Banks and banking, Women in business

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