"Focus: Marketing" piece on Perry & Banks, a longtime Portland advertising firm

Authors

Andrew Vietze

Source

Mainebiz

Date

10-17-2005

Pages

38-40

Abstract

"Focus: Marketing" piece on Perry & Banks, a longtime Portland advertising firm that is now offering integrated sales and marketing services. Sales and marketing are traditionally two separate departments, and sometimes even at odds. Laurie Banks says her firm will establish and maintain relationships with a client's potential customers, letting its sales people concentrate on closing deals. WebDirect Advertising of Portland has been doing lead generation for its clients for four years. With a related article profiling Alex Kemp, one of the principals of the Portland-based advertising firm Kemp Goldberg, and a former executive at Perry Banks Kemp.

Subjects

Perry & Banks Inc

Recommended Citation

Vietze, Andrew, ""Focus: Marketing" piece on Perry & Banks, a longtime Portland advertising firm" (2005). Maine News Index – MaineBiz. 3409.
https://digitalcommons.portlandlibrary.com/news_mainebiz/3409