Ready Seafood in Portland was launched in 2004 by brothers John and Brendan Read
Ready Seafood in Portland was launched in 2004 by brothers John and Brendan Ready as a lobster distribution business. After just three years in business, the company is on track to book nearly $10 million in sales for 2007. Mike Coffill, operations manager and expert fish cutter, convinced the brothers that there was money to be made selling high-quality haddock filets to restaurants and other customers. Though the new fish venture represents just three percent of the company's sales, the Readys see haddock as a means to diversify the company's products. They brought Coffill on board under a profit-sharing agreement, and his fish-cutting skills earn high praise from his loyal client base. With comments by John Norton, president and CEO of Cozy Harbor Seafood; and Dave Wilcox, owner of Ken's Place restaurant in Scarborough.
Seafood, Ready Seafood Portland
McDougall, Peter, "Ready Seafood in Portland was launched in 2004 by brothers John and Brendan Read" (2007). Maine News Index – MaineBiz. 4277.