"Focus Greater Portland" piece on BoodleUP, a online game/advertising tool devel

Randy Billings

Source

Mainebiz

Date

2-20-2012

Pages

24-25

Abstract

"Focus Greater Portland" piece on BoodleUP, a online game/advertising tool developed by entrepreneurs Robert Bruce and Colin Snyder through their Portland-based company, Zylo Media. BoodleUP uses gaming to promote companies and is different than traditional online advertising methods. If a player wins a prize, they can trade it in to continue playing or they can keep it and are locked out of the game for a month. Zylo Media recently received $400,000 in venture capital to launch a commercial version of BoodleUP in Cambridge, Massachusetts.

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