"Focus: Sales & Marketing" piece on naming rights. The practice of naming sports

Douglas Rooks

Source

Mainebiz

Date

10-15-2012

Pages

36-38

Abstract

"Focus: Sales & Marketing" piece on naming rights. The practice of naming sports arenas for local or national businesses presents hazards such as corporate turnover and corporate collapse or the loss of a major tenant, but many businesses embrace naming deals as a way to support the community, since most arenas' budgets are designed to break even, not to make a profit. With examples of successful and not-so-successful naming deals and a discussion of the naming rights opportunity presented by the upgrade to the Cumberland County Civic Center in Portland.

Subjects

Naming rights, Corporate sponsorship, Cumberland County Civic Center Portland

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