How Kemp Goldberg Tickled Verrill Dana's Funny Bone.
"Commentary" piece on the challenges of creating an ad campaign for a law firm and how how Kemp Goldberg rose to the occasion when they were awarded Verrill Dana's marketing and PR business. The ad agency created a campaign that reflects the culture of the law firm, and injects a note of humor.
Advertising agencies, Law firms
Fibich, Don, "How Kemp Goldberg Tickled Verrill Dana's Funny Bone." (2013). Maine News Index – MaineBiz. 5875.