How to: Master the Art of Storytelling to Build Your Company's Brand

Nancy Marshall

Source

Mainebiz

Date

3-21-2016

Pages

33

Abstract

The author offers advice on how to build your business's brand. More than facts and figures should be conveyed; telling entertaining and motivating anecdotes to audiences such as how the business got started, what makes it unique, and why it is to be admired are more helpful.

Subjects

Branding--Marketing

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