How to: Master the Art of Storytelling to Build Your Company's Brand
The author offers advice on how to build your business's brand. More than facts and figures should be conveyed; telling entertaining and motivating anecdotes to audiences such as how the business got started, what makes it unique, and why it is to be admired are more helpful.
Marshall, Nancy, "How to: Master the Art of Storytelling to Build Your Company's Brand" (2016). Maine News Index – MaineBiz. 6638.