L.L. Bean Sued Over Its "Outsider" Campaign

    Source

    Mainebiz

    Date

    10-16-2017

    Pages

    7-7

    Abstract

    Maine retailer, L.L. Bean is being sued for its marketing campaign, "Be an Outsider." KUHL, a private apparel company claimed it trademarked "The Outsider" two years before L.L. Bean filed for trademark protection.

    Subjects

    L.L. Bean, Be an Outsider, Branding, Trademarks, Lawsuit

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