The family-owned brand : the 'family-owned' story can be an important marketing tool

Source

Mainebiz

Date

11-4-2024

Pages

17-21

Abstract

"The 'family-owned' story can be an important marketing tool," says Catherine Wygant Fossett, executive director of the nonprofit Institute for Family-Owned Business.
Article spotlights Portland's Capozza Floor Covering, a third-generation family business, and also mentions the Renys stores, Graffam Brothers Seafood Market, and Maine Forest Yurts.

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