More than digital banking : with apps and online banking, what's the role of the local bank branch?

Alexis Wells

Source

Mainebiz

Date

12-2-2024

Pages

22-24

Abstract

Banking customers have been spoiled by direct deposit and online banking, and once the pandemic hit, online banking for customers crystallized. The pandemic forced branch customers to go online and use mobile apps, creating new habits for meeting basic banking needs. What is the role of the local bank branch, and why are there still so many? A major factor is the customer experience.
Many Maine banks have seen than across all age demographics, customers prefer going to a branch for their banking needs.

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