Name of the game : what Maine companies gain from pro sports sponsorships

Source

Mainebiz

Date

2-23-2026

Pages

20-21

Abstract

From banners at the ballpark to logos beneath the ice, Maine businesses are paying for visibility at pro sports events. For sponsors, the return on investment ranges from employee and client perks to brand exposure and community connections. The renaming of Hadlock Field (Portland Sea Dogs' home) to Delta Dental Park, is an example.

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