Game changers : Maine athletes, schools navigate the new economics of college sports.

Source

Mainebiz

Date

6-29-2026

Pages

10-13

Abstract

College basketball star and Maine native Cash McClure has drawn regional attention to sports branding, as athletes and and schools adapt to new economic realities, five years after an NCAA rule change triggered a "gold rush" of NIL (name, image, likeness) entrepreneurship.

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