Title

"News & Issues" piece on the Wattsons, a family of smiling light bulbs that will

Authors

Jay Davis

Source

Maine Times

Date

11-18-1999

Pages

10

Abstract

"News & Issues" piece on the Wattsons, a family of smiling light bulbs that will soon beam the happy news about competition in the electricity market to families across Maine. The cartoon characters are featured in the first phase of a $1.6 million education effort ordered last year by the Legislature because deregulation arrives in Maine next March, giving consumers a choice in their electic service provider. The Wattsons were created by NL Partners, a Portland advertising agency.

Subjects

Advertising, Electric industry Deregulation

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