Title

A look at the marketing power of the Maine mystique. With mention of Ralph Laure

Source

Portland Monthly

Date

10-2007

Pages

24-33

Abstract

A look at the marketing power of the Maine mystique. With mention of Ralph Lauren fashion shoots in Kennebunkport; the Pearl Oyster Bar's "little piece of Maine" in Manhattan; Maine-inspired homes designed by Martha Steward for Los Angeles-based KB Homes; Virgin Islands ales brewed in St. John and bottled by Portland-based Shipyard Brewing Co.; Michael Good Jewelry of Rockport being sold in the Caribbean, and Biddeford-based CorrectDeck, selling well in Australia.

Subjects

Maine, Marketing

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