A look at the marketing power of the Maine mystique. With mention of Ralph Laure

Authors

Staff and wire reports

Source

Portland Monthly

Date

10-1-2007

Pages

24-33

Abstract

A look at the marketing power of the Maine mystique. With mention of Ralph Lauren fashion shoots in Kennebunkport; the Pearl Oyster Bar's "little piece of Maine" in Manhattan; Maine-inspired homes designed by Martha Steward for Los Angeles-based KB Homes; Virgin Islands ales brewed in St. John and bottled by Portland-based Shipyard Brewing Co.; Michael Good Jewelry of Rockport being sold in the Caribbean, and Biddeford-based CorrectDeck, selling well in Australia.

Subjects

Maine, Marketing

Recommended Citation

wire, Staff and reports, "A look at the marketing power of the Maine mystique. With mention of Ralph Laure" (2007). Maine News Index – Portland Monthly. 1352.
https://digitalcommons.portlandlibrary.com/news_portmonthly/1352