"North by East" piece on Aroostook County's $500,000 advertising campaign, desig

Source

Down East

Date

11-1-1996

Pages

45

Abstract

"North by East" piece on Aroostook County's $500,000 advertising campaign, designed to attract tourists. A 1991 survey estimated that northern Maine drew only 3 percent of the state's tourism spending. One ad noted, "You don't need a lighthouse to find your way," poking gentle fun at competitors to the south.

Subjects

Advertising, Aroostook County, Tourist trade

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