"North by East" piece on the furor created when Nabisco quietly dropped its prod

Authors

    Source

    Down East

    Date

    7-1-1997

    Pages

    46-47

    Abstract

    "North by East" piece on the furor created when Nabisco quietly dropped its production of Pilot Crackers. The outcry resulted in more than 3,500 calls, letters, and e-mails and persuaded the company to bring back the cracker. Supplies have been short because the publicized shortage created many new customers.

    Subjects

    Crackers

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