Declining ticket sales has prompted owners of the Portland Pirates hockey team t

Sean Donahue

Source

Mainebiz

Date

2-2-2004

Pages

1, 6

Abstract

Declining ticket sales has prompted owners of the Portland Pirates hockey team to attempt to find out why people are staying away and what can be done to to lure them back. Attendance at the the 6,700-seat Cumberland County Civic Center fell from an average of 4,400 per game last year, which allowed the Pirates to make a small profit, to 3,800 this year, which puts on the team on tract to lose money. To understand the problem, the Pirates hired Portland-based McClain Marketing Group in January to conduct a research survey designed to reveal which factors--ticket prices, team performance, the physical condition of the civic center, for example, has the most impact on attendance. With a discussion of the similar problem facing Lewiston's Maineiacs, a new franchise of the Quebec Major Junior Hockey League, and attempts being made to deal with it. Details.

Subjects

Hockey, Lewiston Maineiacs, Portland Pirates

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