"Focus: Marketing" piece on the marketing of medical practices, with a focus on

Authors

Ted Darling

Source

Mainebiz

Date

10-17-2005

Pages

37

Abstract

"Focus: Marketing" piece on the marketing of medical practices, with a focus on the implications of patient choice. To help consumers make medical care decisions, the Maine Health Management Coalition has rated primary care physicians. Many insurers identify specialist practices in Maine that have demonstrated effectiveness in performance and cost efficiency.

Subjects

Marketing, Medical care

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