"Last summer the home shopping network QVC sent its mobile unit to Main" by Ken Greenleaf
 

Last summer the home shopping network QVC sent its mobile unit to Maine for four

Authors

Ken Greenleaf

Source

Biz

Date

11-1-1996

Pages

40-41

Abstract

Last summer the home shopping network QVC sent its mobile unit to Maine for four days of broadcasts. Maine was one of eight states selected after a national tour. The Maine Office of Tourism and Maine Film Office pitched a tour in which QVC Local trucks went to Houlton, Bar Harbor, Augusta, Portland, South Portland, Bath, Greenville, Wilton, Rangeley and Bethel. In a 20-hour broadcast, QVC sold $3.1 million worth of products from 42 Maine vendors. Related article on the Maine Film Office, which under the direction of Lea Girardin and Greg Gadberry has generated $2.5 million in spending in Maine.

Subjects

Maine Film Office, Maine Office of Tourism

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