Last summer the home shopping network QVC sent its mobile unit to Maine for four

Ken Greenleaf

Source

Biz

Date

11-1-1996

Pages

40-41

Abstract

Last summer the home shopping network QVC sent its mobile unit to Maine for four days of broadcasts. Maine was one of eight states selected after a national tour. The Maine Office of Tourism and Maine Film Office pitched a tour in which QVC Local trucks went to Houlton, Bar Harbor, Augusta, Portland, South Portland, Bath, Greenville, Wilton, Rangeley and Bethel. In a 20-hour broadcast, QVC sold $3.1 million worth of products from 42 Maine vendors. Related article on the Maine Film Office, which under the direction of Lea Girardin and Greg Gadberry has generated $2.5 million in spending in Maine.

Subjects

Maine Film Office, Maine Office of Tourism

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